Search & Implement

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could...

Prepare for Lift Off!

Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to...

Put it to Work!

In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you...

Science of the Memes

Today I'd like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can...

Decoding WOM Messages

Today's lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer   When experts are talking about your products or...

WOM Meets Customers Head-On

Today we'll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the...

WOM Meets Customers Head-On

Today we'll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the...

Harness the Power of WOM

Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth:...

5 Killer Mistakes – Part 1

There are 5 big mistakes you can do that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or...

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Keep Up the Momentum

In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilise that for your benefit. One of the most important aspects of this is to...

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Bring Them Flowers

There are a few things you need to do and consider to prepare for your first face to face meeting: Make a list of what you want to accomplish during the meeting. Anticipate potential concerns from the client. Check to make sure you are completely prepared. Listen more...

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Who’s Your MVP?

In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right person connecting to the fish....

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The Perfect Bait

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are...

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Untangle the Red Tape

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about...

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Be One with the Fish

In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you...

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Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your business to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths every business faces and show you which one is the...

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Are You In The 1%

The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby...

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Deliver + 1

In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I've decided to split up this...

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Another Secret Revealed

In the last post we talked about the first secret to building a solid client service plan and how to decide what your vision is. Today we’ll talk about the second secret in taking your satisfied clients to raving fans. You must know what your clients want. Know who...

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Shhh… I have a secret

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting, trying to get a live person on the line, going through an interrogation to speak with someone or...

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Add Some Compost

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy...

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The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate...

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Mortar Makes it Happen

Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration   If done well these three...

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You Turn Me Right ‘Round Baby, Right ‘Round

The biggest area of turn‐key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre‐assembled system. McDonald’s is a prime example. In fact, a $40 billion,...

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Expand the Life of Your Business

Today I'm going to talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: infancy adolescence growing Pains maturity.   We’ll...

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Gather the Troops

Today I'd like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur   All of...

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Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed...

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Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...

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