Put it to Work!

Put it to Work!

In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you...
Science of the Memes

Science of the Memes

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You...
Decoding WOM Messages

Decoding WOM Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer   When experts are talking about your products...
WOM Meets Customers Head-On

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out...
WOM Meets Customers Head-On

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out...